Marketing

How do you go about your marketing? Do you have a dedicated marketing strategy, planned and executed across the year? Or do you practise ‘as and when’ marketing – implementing…

Consistency is Key Consistent marketing is rather like painting the Forth Bridge, isn’t it? Just when you think you’re done, there’s more to do! The thing is, just like those…

There’s never enough time in the day is there? Which is why we don’t want to take too much of yours. We want just 90 seconds to potentially transform your…

“Bad copy writing slows things down; good writing speeds them up,” according to Kenneth Roman. And, as the former CEO of world-famous ad agency Ogilvy & Mather, he should know….

A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t? Before going further, this isn’t a post to deride the…

If you’re marketing your own company, you’re not alone; hundreds of businesses take on the responsibility of managing their own marketing to cut costs. But did you know that marketing…

According to Up To The Light, one of the most common complaints clients have about their marketing agency is that they don’t challenge them enough.

There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind. However, with all the other…

There’s a problem with the term ‘ marketing agency ‘ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing…