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A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t? Before going further, this isn’t a post to deride the…

If you’re marketing your own company, you’re not alone; hundreds of businesses take on the responsibility of managing their own marketing to cut costs. But did you know that marketing…

According to Up To The Light, one of the most common complaints clients have about their marketing agency is that they don’t challenge them enough.

There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind. However, with all the other…

There’s a problem with the term ‘ marketing agency ‘ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing…

Setting effective marketing objectives is one of the most beneficial things you can do for your business. When they’re done right, marketing objectives can help you: Achieve your business goals…

We hear a lot of talk about ‘the power of branding’. You might even start thinking about your favourite brands when you hear that term, from global players to companies…