If you own a car, you’ll know how difficult it can be to spot when things stop working.
You can drive around for months without noticing a problem. Then, when it’s time for your MOT, you find out that your tyres don’t have enough tread, your front suspension is loose and at least one of your brake lights isn’t working.
It’s a similar story when it comes to marketing your business. It’s easy to fall into the trap of just booking the same advertising year after year. But because there’s no law that says you have to prove your marketing is ‘roadworthy’ every 12 months, the temptation is to not check how it’s performing.
At Garda, we’ve helped many businesses take stock of their marketing and get their sales figures back on the road. We help them measure the return on their existing marketing, negotiate better deals, find new avenues for online and offline promotion, not to mention create opportunities for valuable press coverage.
One company that has reaped the benefits of our approach is cleaning and commercial maintenance specialist, TWO Services. With our help, the firm grew its sales by 35% in two years after changing its approach to marketing and PR.
Managing Director Barry Osborn particularly likes the fact that working with Garda made the whole process easy. He says: “Garda took a look at what advertising we had in place and suggested a joined up approach involving targeted advertising and editorial coverage in relevant trade magazines.
“We’ve seen business and enquiries increase due to this change and would definitely recommend Garda to any company who wants to use advertising in the most effective way.”
So, if you’re looking to increase your sales like TWO Services, it’s time to get back behind the wheel of your marketing. Talk to Garda today to learn how our approach to advertising and PR can grow your business.
