The Client

Tuning Solutions

The Purpose

To update an old logo and website for this audio-visual company.

The Aims

To create a more sophisticated logo to reflect premium services and products

To boost the company’s credibility

To create consistency across Tuning Solutions’ marketing materials

Services Provided

Company rebrand

Logo design

Stationery design

Website design

The background

We were first approached by Tuning Solutions when the company needed a logo redesign. Their old logo was extremely outdated, with an unprofessional ‘Clipart’-type design, and owner Joe felt the overall impression created a poor and inaccurate reflection of the company.

As many of Tuning Solutions’ clients spend considerable amounts of money on its premium services and products, Joe wanted a logo that would reflect this, in turn adding more credibility to the company’s marketing materials – and the company itself.

Joe was so pleased with our new design, he then asked us to redesign his whole website! Now, that’s one happy customer.

The Process

Step 1: We worked with Tuning Solutions to establish what the new logo needed to achieve, discussing preferred styles and brand colours.

Step 2: Our designer produced a range of logo designs based on our discussion, giving Tuning Solutions a variety from which to choose.

Step 3: With the new logo and colour palette approved, we began work on the website to create a clean, stylish online presence for Tuning Solutions.

Step 4: Tuning Solutions provided their own copy, which our copywriter tweaked and edited to enhance on-screen readability.

Step 5: We incorporated the client’s photography into our design, building a beautiful responsive website ready for launch.

A logo can say a lot about a business, and now, Tuning Solutions’ logo speaks volumes…for all the right reasons! And, coupled with its stunning new website, this company now has the premium marketing materials it needed to match its premium offering to customers.