The Client

Canatella & Colletti

The Purpose

To build a new brand from scratch, ready for market

The Aims

To develop a brand name, brand colours and logo for a new premium food company

To create branded labels and packaging to stand out among premium food products

Services Provided

Brand Identity

Brand guidelines

Logo design

Brand packaging and labels

The background

Having already worked with Cannatella & Colletti’s parent company, Glinwell Marketing, we were on hand from Day One with this new firm.

Established with the aim of providing premium fresh produce to high-end restaurants and dining establishments, as well as selling a range of artisanal gourmet sauces, the company needed a premier brand to reflect quality, exclusivity and very fine taste.

And that’s when we got involved.

The Process

Step 1: We began by developing a list of potential brand names, drawing together the company’s humble roots and growing expertise, finally settling on ‘Cannatella & Colletti’ – the surnames of Glinwell’s two Italian founders and the fathers of the firm’s directors.

Step 2: We followed this by creating a strapline – “British growers, Italian roots” – to provide customers with a succinct snapshot of the company.

Step 3: Our designer worked to our client’s preferences, developing brand colours and a logo to reflect the premium nature of the company.

Step 4: We developed a set of brand guidelines, ensuring consistency in design, imagery, style and tone for future marketing materials – both in the short and long term.

Step 5: From here, we designed and built the new website, including an ‘Our Products’ page directing consumers to purchase.

Step 6: Cannatella & Colletti’s product range now established, we then set about developing refined yet appealing product labels for each gourmet sauce.

Step 7: To create mouth-watering images for prospective buyers, we organised and art directed a series of photo shoots, capturing beautiful photography to feature on product packaging.

Step 8: The new labels complete with our irresistible imagery and sophisticated branding, Cannatella & Colletti was finally ready to go to market.

Ever since, Cannatella & Colletti has grown from strength to strength, making a name for itself in the busy gourmet food industry, and supplying both Tesco and Ocado with its delicious products. That’s the power of a fantastic product and a fantastic brand working together seamlessly.