Genuine photography wins over stock imagery

Why genuine photography wins over stock imagery – every time

By | Design, Marketing

A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t?

Before going further, this isn’t a post to deride the quality of stock images out there. There are thousands of beautifully styled online images by talented photographers, so it’s little wonder many businesses use them as a quick, cheap route to visual branding.

However, this post might make you think twice about the impact of those images, and whether you should be using them at all – especially when compared with the far better results you’d get with genuine photography.

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What’s your next marketing objective?

By | Design, Marketing

There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind.

However, with all the other targets and goals you cope with on a day-to-day basis, sometimes it’s easy to forget about your marketing objectives. Before you know it, you’re implementing marketing strategies blindly – yet all you’re doing is wasting valuable time and money!

So when was the last time you actively considered your marketing objectives? Maybe you have them outlined in your marketing plan, but haven’t thought about them recently. If that’s the case, use this blog post as a reminder to dust them off and refresh your memory!

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Marketing Agencies - more affordable than you may think!

Marketing agencies: Probably more affordable than you think!

By | Design, Marketing

There’s a problem with the term ‘ marketing agency ‘ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing the option by without a second glance.

But here’s a question: have you actually ever researched how much a marketing agency costs?

Now, in an ideal world, we’d all have infinite funds for marketing, knowing we could spend endlessly yet still have some new strategy to try. However, as far as we’re aware, no business is quite this lucky (and if they are, we want to know their secret!). Read More

5 steps to setting marketing objectives that work

By | Design, Marketing

Setting effective marketing objectives is one of the most beneficial things you can do for your business. When they’re done right, marketing objectives can help you:

  • Achieve your business goals
  • Avoid a ‘scattergun approach’ to marketing
  • Save your most precious resources – time and money.

Read our five step guide to how to set your marketing objectives.

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The Power of Branding

By | Design, Marketing

We hear a lot of talk about ‘the power of branding’. You might even start thinking about your favourite brands when you hear that term, from global players to companies a little closer to home.

But is branding important to your business? The simple answer is, “It should be.” Read More

And the winner is…

By | Design, Marketing

You? Or your biggest competitor? How can competitor analysis help?

It’s really gutting, isn’t it, when you put in all that time and hard work to win a big project or an important order – only to lose out at the last moment.

Sometimes the winning margin can be so small. It might simply be down to how you present your business, or the way potential customers see you.

It doesn’t have to be like that. We’ve helped businesses like yours to change the way they’re seen. A vehicle salvage company is now winning new contracts through a more professional look. A 50 year old construction business is turning solid new business enquiries into orders.

So, if you’d like some of that, give us a call.

We will:

  • Listen.
  • Ask some hard questions.
  • Help with your strategic thinking or marketing plan.
  • Bring you fresh ideas – whether it’s for website design, print, presentations, or e-shots.

Get in touch on 01702 343203. We can help you win with our competitor analysis services.

Don’t Be An Avocado: 5 Reasons It Pays to Pay for Marketing

By | Design, Marketing

Businesses are costly things. It’s understandable that after putting your life’s savings, a lot of sweat and maybe a few tears into your new venture, you might be tempted to scrimp on the marketing and design, or put it on the ‘List Of Things To Do When We’re A Bit More Established.’ At Garda, we understand that for smaller companies, the idea of shelling out for a marketing agency can seem daunting; an unnecessary overhead that could be better spent elsewhere. Read More

20th April 2020 in Design, Marketing, News, Print

Optimising your website for mobile devices

As we’re at home much more than we used to be, we are increasingly accessing information online. So, optimising your website for mobile devices is more important than ever to…
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26th March 2020 in Design, Marketing, News, Print

More than just a website

We work hard to get under the skin of your company and having the time to get to know you is important to us. However, after meeting Redbrooks’ new Managing…
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31st July 2019 in Design, Marketing, News, Print

The power of print: how we helped Southend Care make an impact

Since it was created in 2017, Southend Care has delivered outstanding care and support services to many of the most vulnerable citizens in Southend-on-Sea. From residential care and supported living…
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6th November 2018 in Design, Marketing, News, Print, Web

Advertising and PR services from Garda

Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What's…
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6th November 2018 in Design, Marketing, News, Print, Web

Build your brand right from the start with Garda

Want to build your business on strong foundations? Garda loves to work with start-up businesses to get branding, websites and image right from the start. That’s why we were excited…
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10th July 2018 in Design, Marketing, News, Print, Web

Successful Encore for Take the Stage UK

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion. Garda were…
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9th May 2018 in Design, Marketing, News

Garda strikes gold at the Essex Digital Awards

On the 3rd May we attended the much anticipated, Essex Digital Awards at Hylands House, Chelmsford.
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