Consistent marketing

The benefits of consistent marketing

By | Design, Marketing

Consistency is Key

Consistent marketing is rather like painting the Forth Bridge, isn’t it? Just when you think you’re done, there’s more to do!

The thing is, just like those persistent painters who keep plugging away with their paintbrushes, you must do the very same when it comes to marketing your business. After all, how bad would the Forth Bridge look otherwise? And how effective would your marketing be if you weren’t consistent? Read More

Marketing Review

Does your business suffer from these four problems?

By | Design, Marketing

Take a look at these signs below… If any sound familiar, a marketing review may be for you:

  • You have a website, but it doesn’t show your business at its best
  • You struggle winning tenders, even though your company could deliver the goods
  • Your branding was on trend once, but now looks outdated compared to your competitors’
  • You know there are inconsistencies across your marketing, but you don’t have the time to review them yourself Read More
Importance of copy writing

Five reasons why good copy is so important

By | Design, Marketing

“Bad copy writing slows things down; good writing speeds them up,” according to Kenneth Roman. And, as the former CEO of world-famous ad agency Ogilvy & Mather, he should know. Your copy writing really is fundamental in deciding whether your marketing efforts pay off or are just a waste of time.

Unfortunately, however, the crucial words are too easily forgotten.

So why is good copy writing important? Read More

Genuine photography wins over stock imagery

Why genuine photography wins over stock imagery – every time

By | Design, Marketing

A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t?

Before going further, this isn’t a post to deride the quality of stock images out there. There are thousands of beautifully styled online images by talented photographers, so it’s little wonder many businesses use them as a quick, cheap route to visual branding.

However, this post might make you think twice about the impact of those images, and whether you should be using them at all – especially when compared with the far better results you’d get with genuine photography.

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What’s your next marketing objective?

By | Design, Marketing

There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind.

However, with all the other targets and goals you cope with on a day-to-day basis, sometimes it’s easy to forget about your marketing objectives. Before you know it, you’re implementing marketing strategies blindly – yet all you’re doing is wasting valuable time and money!

So when was the last time you actively considered your marketing objectives? Maybe you have them outlined in your marketing plan, but haven’t thought about them recently. If that’s the case, use this blog post as a reminder to dust them off and refresh your memory!

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Marketing Agencies - more affordable than you may think!

Marketing agencies: Probably more affordable than you think!

By | Design, Marketing

There’s a problem with the term ‘ marketing agency ‘ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing the option by without a second glance.

But here’s a question: have you actually ever researched how much a marketing agency costs?

Now, in an ideal world, we’d all have infinite funds for marketing, knowing we could spend endlessly yet still have some new strategy to try. However, as far as we’re aware, no business is quite this lucky (and if they are, we want to know their secret!).   Read More

5 steps to setting marketing objectives that work

By | Design, Marketing

Setting effective marketing objectives is one of the most beneficial things you can do for your business. When they’re done right, marketing objectives can help you:

  • Achieve your business goals
  • Avoid a ‘scattergun approach’ to marketing
  • Save your most precious resources – time and money.

Read our five step guide to how to set your marketing objectives.

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6th November 2018 in Design, Marketing, News, Print, Web

Advertising and PR services from Garda

Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What's…
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6th November 2018 in Design, Marketing, News, Print, Web

Build your brand right from the start with Garda

Want to build your business on strong foundations? Garda loves to work with start-up businesses to get branding, websites and image right from the start. That’s why we were excited…
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10th July 2018 in Design, Marketing, News, Print, Web

Successful Encore for Take the Stage UK

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion. Garda were…
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9th May 2018 in Design, Marketing, News

Garda strikes gold at the Essex Digital Awards

On the 3rd May we attended the much anticipated, Essex Digital Awards at Hylands House, Chelmsford.
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15th February 2018 in News

Adding value for 15 years

We often advise clients to take stock of their achievements and celebrate their success. It’s a tough out there and no mean feat to keep a small business afloat. So…
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3rd May 2018 in News

A passion for print

Print. We encounter it everyday, but it’s easy to overlook the complexities involved in producing first class quality items. When the guys at DB approached us for a new website,…
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3rd May 2018 in News

Take the Stage UK

When a young actress from Southend needed some branding for her new venture showcasing and inspiring local performers, she created Take the Stage UK and booked the Cliffs Pavilion. (more…)
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When your website is your shopfront, it’s crucial you create the right impression. Our team of designers and developers build incredible websites to make you stand out from the crowd, converting your visitors into customers. Give us a call to find out more
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Not quite sure how to take your marketing plans and objectives to the next level? We do and we're sharing in our blog; find out how you 'ramp up' your plans. Better still, give us a call!
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Take a moment to read latest post if you want to find out how to keep your marketing on the road and your sales in the fast lane.
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If you want to get the best press coverage you can, you need to build strong relationships with journalists. Our latest blog post shows you how to get it right by creating the stories they’ll love to cover.
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Learn how one intensive care unit saved lives by teaming up a with Formula 1 pit team – and how fresh perspectives can help you reach your marketing goals.
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