A group of men huddled round a plan, confused. Retro black and white image.

Is your marketing joined up?

By | Design, Marketing, Web

The number of potential marketing strategy methods for your business seems endless, each one a golden opportunity to develop great relationships with your customers. However, without a joined-up approach, you risk the opposite: confusing them or, even worse, alienating them!

So what do we mean by a joined-up marketing strategy? Well, put simply, it’s ensuring that every element of your marketing ties together and works to achieve the same goal. It’s about visual and tonal consistency to reinforce your overall brand. And it’s about avoiding a ‘patchwork’ approach – such as putting all your efforts into social media one month, only to drop it the next.

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Tony with Take the Stage UK's Amy Burrows Cliffs Pavilion

Successful Encore for Take the Stage UK

By | Design, Marketing, News, Print, Web

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion.

Garda were delighted to have played a part in making this a success. Overall, we provided a full package of promotional marketing, encompassing branding, website, advertising, social media, stationery and the event programme.

This showcase has become an anticipated annual event, with the next one to take place on Saturday 6th July 2019.  So, we look forward to continuing to work with Take the Stage to ensure another sell-out show.

To see some of our work for Take The Stage UK click here.

 

Retro couple looking at screen displaying the number 4.

Four steps to a great website

By | Design, Marketing, Web

However you feel about the digital revolution, one thing’s for sure: every business needs a website.

Not only do customers expect you to have an online presence, your website is an invaluable tool for communicating who you are and what you do. It’s where you can showcase your best work and encourage prospects to contact you. But how do you go about it?

To help, we’ve boiled the process down to four simple steps, so you know everything that goes into a great website!

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Got the marketing ideas but not the skills to deliver?

By | Design, Marketing

Like a car without any petrol or bacon butty without any sauce, even the smallest marketing idea isn’t going to get anywhere without the skills to set it in motion.

At Garda, we work with a number of fantastic clients who come to us with absolutely brilliant marketing ideas but don’t have the skills to deliver them.

After all, not all businesses have the luxury of their own internal marketing department, complete with experienced marketers, designers, photographers and copywriters. This leaves many business owners with inspired marketing ideas, but at a loss as to how to implement them! Read More

Reset your marketing mind set and find your spark again

By | Design, Marketing

Time for honesty now. When was the last time you felt excited about your company’s marketing?

When did a new strategy leave you motivated, enthusiastic and energised?

How long since you felt that bubble of pride as you saw your company name printed on a new piece of marketing collateral?

If it’s been a while, it’s time to fall in love with your marketing again.

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Marketing run out of steam?

Five ways to stop your marketing from running out of steam

By | Design, Marketing

We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!

But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!

Before long, the whole thing grinds to a halt.

There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.

So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?

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business headache

Is marketing your business a headache?

By | Design, Marketing

Is marketing your business a headache?

Imagine the scenario. You get to your desk and check your diary to see what the day has in store for you.

Then you see it.

‘Marketing brainstorm’ blocked into the whole day – a bright idea you had eight months ago when you knew you had to plan something in, when you were feeling excited about new business ideas, and when you hoped you might feel inspired eight months down the line to spend some time on your marketing!

How do you feel? Excited? Raring to go? Or doubtful, resentful and wishing you could spend the day doing anything but marketing?

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Do you practise ‘as and when’ marketing?

By | Design, Marketing

How do you go about your marketing? Do you have a dedicated marketing strategy, planned and executed across the year?

Or do you practise ‘as and when’ marketing – implementing the odd campaign when you need it, or when you have the chance, time or inclination to do so?

If you fall into the second category, you’re certainly not alone. Many businesses just like yours take those snap chances to implement their marketing as and when they can, or as and when they want to. Read More

The power of tangible marketing

By | Design, Marketing

In an age when customer engagement seems to be focused in the digital realm, it’s easy to forget some of those time-honoured techniques that can do wonders for our business – like tangible takeaways!

Don’t you just love it when you get that unexpected freebie from a business? Or that really useful gadget to keep on your desk for emergencies? And the chances are, if you love it happening to you, your customers will love it too. Read More

6th November 2018 in Design, Marketing, News, Print, Web

Advertising and PR services from Garda

Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What's…
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6th November 2018 in Design, Marketing, News, Print, Web

Build your brand right from the start with Garda

Want to build your business on strong foundations? Garda loves to work with start-up businesses to get branding, websites and image right from the start. That’s why we were excited…
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10th July 2018 in Design, Marketing, News, Print, Web

Successful Encore for Take the Stage UK

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion. Garda were…
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9th May 2018 in Design, Marketing, News

Garda strikes gold at the Essex Digital Awards

On the 3rd May we attended the much anticipated, Essex Digital Awards at Hylands House, Chelmsford.
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15th February 2018 in News

Adding value for 15 years

We often advise clients to take stock of their achievements and celebrate their success. It’s a tough out there and no mean feat to keep a small business afloat. So…
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3rd May 2018 in News

A passion for print

Print. We encounter it everyday, but it’s easy to overlook the complexities involved in producing first class quality items. When the guys at DB approached us for a new website,…
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3rd May 2018 in News

Take the Stage UK

When a young actress from Southend needed some branding for her new venture showcasing and inspiring local performers, she created Take the Stage UK and booked the Cliffs Pavilion. (more…)
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When your website is your shopfront, it’s crucial you create the right impression. Our team of designers and developers build incredible websites to make you stand out from the crowd, converting your visitors into customers. Give us a call to find out more
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Not quite sure how to take your marketing plans and objectives to the next level? We do and we're sharing in our blog; find out how you 'ramp up' your plans. Better still, give us a call!
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Take a moment to read latest post if you want to find out how to keep your marketing on the road and your sales in the fast lane.
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If you want to get the best press coverage you can, you need to build strong relationships with journalists. Our latest blog post shows you how to get it right by creating the stories they’ll love to cover.
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Learn how one intensive care unit saved lives by teaming up a with Formula 1 pit team – and how fresh perspectives can help you reach your marketing goals.
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