Online presence: Why it’s so important for your brand

By | Design, Marketing, Web

Why does your business need an online presence? Because if people can’t find you online, they’ll look for an alternative. And, as we’ve seen, external factors can cause physical business locations to temporarily close. But online, your business is open 24 hours, 365 days a year.

We explain what online presence means, why it’s so important for your brand and how to improve it.

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Top 10 proofreading tips

By | Design, Marketing, Print

Now, more than ever, people are reading about you rather than hearing it from the horse’s mouth. If what they’re reading is clumsy and full of mistakes, it could put them off. Don’t underestimate the power of good copy. Here are our top-10 proofreading tips.

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Marketing in uncertain times

By | Design, Marketing, News, Print

A global pandemic can certainly be considered an uncertain time. And as the initial lockdown eases for many businesses, how should you adapt your marketing? In uncertain times, can you go back to your usual marketing strategy or do your clients need something different? We’ve outlined some suggestions below for marketing in uncertain times.

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Why your marketing strategy needs to adapt

By | Design, Marketing, News, Print

We can’t ignore our new normal. And it would be naïve to think things will go back to how they were overnight. To keep your business going (and hopefully growing), it’s time to adapt. This might mean changing your marketing strategy. Is it a reflection of the current landscape?

You might reason that time spent on marketing is wasted time at the moment. But marketing is essential to understand what clients want, how you can provide it and how to shout about the fact you’re doing it. Read More

Optimising your website for mobile devices

By | Design, Marketing, News, Print

As we’re at home much more than we used to be, we are increasingly accessing information online. So, optimising your website for mobile devices is more important than ever to maintain user interaction. And with Brits spending on average, 2 hours and 34 minutes online on their smartphones every day, it makes good business sense even after a global pandemic (source ONS).

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More than just a website

By | Design, Marketing, News, Print

We work hard to get under the skin of your company and having the time to get to know you is important to us. However, after meeting Redbrooks’ new Managing Director on the 12 December 2019, we delivered a rebrand, new photography and a new website in just eight weeks.

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The Power of Print: Printing Press in action

The power of print: how we helped Southend Care make an impact

By | Design, Marketing, News, Print

Since it was created in 2017, Southend Care has delivered outstanding care and support services to many of the most vulnerable citizens in Southend-on-Sea.

From residential care and supported living to complex reablement and day services, the company – which is wholly owned by Southend Borough Council – has a vision to be the first organisation people local turn to for care and support services. Read More

Company Anniversary Balloons

How to celebrate your company’s anniversary and win new business

By | Marketing

In Britain, we’ve a habit of being a bit shy about our birthdays.

As the big day approaches, people start asking us questions like:

“What are you up to for your birthday?”

“Can I get you a present? Is there anything you’d like?”

“Are you having a party this year?”

The answers to these tend to be something along the lines of:

“Oh, nothing special.”

“That’s very kind, but no.”

“No, I don’t want to make a fuss.”

For some reason, we have this ingrained idea that there’s something ‘un-British’ about making a big deal of our own birthdays. Which is odd, because most of us love celebrating other people’s and making a big fuss of them.

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Sorrell Scouts 100 years

100 years young – Garda helps Sorrell spread the word about its centenary

By | Marketing

These days, just four in ten new businesses make it through their first five years. So, when you get a firm that has been going from strength to strength for a century, you know it must be doing something right.

One business that’s currently celebrating its 100th anniversary is Southend estate agent and property specialist, Sorrell. Founded by First World War veteran Harold Sorrell in 1919, the firm has weathered the storms of many recessions and seen the average local house price soar from £450 to over £300,000. Read More

Formula 1 Car - Fresh Perspective

Need better results from your marketing? Let Formula 1 show you how

By | Marketing

Never underestimate the power of a fresh perspective.

That’s something that Professor Marc de Leval knows extremely well. In the mid 1990s, he was a physician at Great Ormond Street Hospital for Children (GOSH). At the time there was a high mortality rate for surgery on patients with congenital heart disease.

Professor de Leval realised that a major risk factor was the journey from the operating theatre to the intensive care unit. Mistakes in communication and equipment were much too common. The only problem was that he didn’t know how to improve the situation.

So he decided to get a fresh perspective. How? Read More

Public relations - typewriter

Successful PR – it’s all about good relationships

By | Marketing

A few years ago, I was at a business event where I got talking to the owner of an Essex printing firm.

He’d built his company up over 20 years, employed over 30 people and enjoyed a turnover of well over £3 million. On the face of it, he seemed to be doing extremely well.

So I asked him whether he was optimistic about the future, and was surprised to hear that he wasn’t. He told me that he was worried because his firm was reliant on a small number of high-value contracts. If any one of them decided to take their business elsewhere it would not only mean redundancies, but also price rises – which would make his company less competitive.

I asked the owner what he was doing to attract fresh business. He said that he had recently invested heavily in PR, but it wasn’t getting him results. Read More