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Print

Why your marketing strategy needs to adapt

By | Design, Marketing, News, Print

We can’t ignore our new normal. And it would be naïve to think things will go back to how they were overnight. To keep your business going (and hopefully growing), it’s time to adapt. This might mean changing your marketing strategy. Is it a reflection of the current landscape?

You might reason that time spent on marketing is wasted time at the moment. But marketing is essential to understand what clients want, how you can provide it and how to shout about the fact you’re doing it.

Questions to ask as part of your marketing review:

  • Do your current marketing channels allow you to reach your clients and prospects?
  • What happens when you Google your business? What are prospective clients seeing?
  • What are your competitors doing?
  • Your website is your shopfront. Does it create the right impression?
  • Is your branding and logo design still relevant? How do you feel when you hand over your business card?
  • Are you using social media? If not, why not?
  • Think about your short and long-term business objectives. Have they changed?

A successful marketing review definitely requires a level of honesty. However, to weather this and future storms, it’s important you feel confident in your marketing. Ask yourself; is it working for you or against you?

Optimising your website for mobile devices

By | Design, Marketing, News, Print
As we’re at home much more than we used to be, we are increasingly accessing information online. So, optimising your website for mobile devices is more important than ever to maintain user interaction. And with Brits spending on average, 2 hours and 34 minutes online on their smartphones every day, it makes good business sense even after a global pandemic (source ONS).

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More than just a website

By | Design, Marketing, News, Print

We work hard to get under the skin of your company and having the time to get to know you is important to us. However, after meeting Redbrooks’ new Managing Director on the 12 December 2019, we delivered a rebrand, new photography and a new website in just eight weeks.

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The Power of Print: Printing Press in action

The power of print: how we helped Southend Care make an impact

By | Design, Marketing, News, Print

Since it was created in 2017, Southend Care has delivered outstanding care and support services to many of the most vulnerable citizens in Southend-on-Sea.

From residential care and supported living to complex reablement and day services, the company – which is wholly owned by Southend Borough Council – has a vision to be the first organisation people local turn to for care and support services. Read More

TWO Services Advertising news item

Advertising and PR services from Garda

By | Design, Marketing, News, Print, Web

Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What’s more, we really get to the heart of your company by telling the stories that matter to you.

TWO Services commercial cleaning company is just one of our clients that have several high-profile articles in trade magazines.

In addition, PR and advertising will build your company’s reputation, attract customers, and even new employees.

Are you telling your business’ story? Contact us to find out how we can help.

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Tony with Take the Stage UK's Amy Burrows Cliffs Pavilion

Successful Encore for Take the Stage UK

By | Design, Marketing, News, Print, Web

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion.

Garda were delighted to have played a part in making this a success. Overall, we provided a full package of promotional marketing, encompassing branding, website, advertising, social media, stationery and the event programme.

This showcase has become an anticipated annual event, with the next one to take place on Saturday 6th July 2019.  So, we look forward to continuing to work with Take the Stage to ensure another sell-out show.

To see some of our work for Take The Stage UK click here.

 

Tangible ways to keep in touch

By | Marketing, Print

In a world obsessed with digital marketing and online campaigns we have been busy with print and branded promotional. Items such as pens, USB sticks, diaries, calendars and pads are making a bit of a comeback as businesses realise the importance of keeping in touch with their customers and managing existing customer relationships.

While digital marketing and email communications are important, something tangible will help you stand out. You’ll cut through the digital noise and bypass the clutter of an overflowing inbox. Read More