How do you go about your marketing? Do you have a dedicated marketing strategy, planned and executed across the year?
Or do you practise ‘as and when’ marketing – implementing the odd campaign when you need it, or when you have the chance, time or inclination to do so?
If you fall into the second category, you’re certainly not alone. Many businesses just like yours take those snap chances to implement their marketing as and when they can, or as and when they want to. Read More