The number of potential marketing strategy methods for your business seems endless, each one a golden opportunity to develop great relationships with your customers. However, without a joined-up approach, you risk the opposite: confusing them or, even worse, alienating them!
So what do we mean by a joined-up marketing strategy? Well, put simply, it’s ensuring that every element of your marketing ties together and works to achieve the same goal. It’s about visual and tonal consistency to reinforce your overall brand. And it’s about avoiding a ‘patchwork’ approach – such as putting all your efforts into social media one month, only to drop it the next.