Category

Design

Lady trying to sell false teeth. Retro black and white image

What does your branding say about you?

By | Design, Marketing, Web

“Determine who you are and what your brand is, and what you’re not. The rest is just a lot of noise.” So said Geoffrey Zakarian, chef-turned-restaurateur-turned-TV-host.

There’s some truth in what he says. Getting your brand right is an essential foundation for your whole marketing strategy – but how do you ‘get it right’? What is your brand? What should it achieve? And what does yours say about your business at this point in time?

If you’ve not spent much time thinking about your brand recently (in amongst everything else on your to-do list!), take this blogpost as a little nudge to do so. We’ll talk you through it step by step, and in a few minutes’ time, you’ll know whether your brand is working for you, against you, or just not doing much at all!

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TWO Services Advertising news item

Advertising and PR services from Garda

By | Design, Marketing, News, Print, Web

Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What’s more, we really get to the heart of your company by telling the stories that matter to you.

TWO Services commercial cleaning company is just one of our clients that have several high-profile articles in trade magazines.

In addition, PR and advertising will build your company’s reputation, attract customers, and even new employees.

Are you telling your business’ story? Contact us to find out how we can help.

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Is your website scaring customers away? Retro image - lady screaming

Is your website scaring customers away?

By | Design, Marketing, Web

Let’s face it, the first thing potential customers do during the buying process, is to check out a company’s website design. Even if you don’t sell your services online, your website is your shop window. With just a few seconds to make a good impression, how do you feel about yours? Does it fill you with horror and give you nightmares? Do you get chills just looking at it? Read More

A group of men huddled round a plan, confused. Retro black and white image.

Is your marketing joined up?

By | Design, Marketing, Web

The number of potential marketing strategy methods for your business seems endless, each one a golden opportunity to develop great relationships with your customers. However, without a joined-up approach, you risk the opposite: confusing them or, even worse, alienating them!

So what do we mean by a joined-up marketing strategy? Well, put simply, it’s ensuring that every element of your marketing ties together and works to achieve the same goal. It’s about visual and tonal consistency to reinforce your overall brand. And it’s about avoiding a ‘patchwork’ approach – such as putting all your efforts into social media one month, only to drop it the next.

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Tony with Take the Stage UK's Amy Burrows Cliffs Pavilion

Successful Encore for Take the Stage UK

By | Design, Marketing, News, Print, Web

On July 8th dance and performing arts schools from across Essex took part in the second fantastic show from Take the Stage UK, held at the Cliffs Pavilion.

Garda were delighted to have played a part in making this a success. Overall, we provided a full package of promotional marketing, encompassing branding, website, advertising, social media, stationery and the event programme.

This showcase has become an anticipated annual event, with the next one to take place on Saturday 6th July 2019.  So, we look forward to continuing to work with Take the Stage to ensure another sell-out show.

To see some of our work for Take The Stage UK click here.

 

Retro couple looking at screen displaying the number 4.

Four steps to a great website

By | Design, Marketing, Web

However you feel about the digital revolution, one thing’s for sure: every business needs a website.

Not only do customers expect you to have an online presence, your website is an invaluable tool for communicating who you are and what you do. It’s where you can showcase your best work and encourage prospects to contact you. But how do you go about it?

To help, we’ve boiled the process down to four simple steps, so you know everything that goes into a great website!

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Got the marketing ideas but not the skills to deliver?

By | Design, Marketing

Like a car without any petrol or bacon butty without any sauce, even the smallest marketing idea isn’t going to get anywhere without the skills to set it in motion.

At Garda, we work with a number of fantastic clients who come to us with absolutely brilliant marketing ideas but don’t have the skills to deliver them.

After all, not all businesses have the luxury of their own internal marketing department, complete with experienced marketers, designers, photographers and copywriters. This leaves many business owners with inspired marketing ideas, but at a loss as to how to implement them! Read More

Reset your marketing mind set and find your spark again

By | Design, Marketing

Time for honesty now. When was the last time you felt excited about your company’s marketing?

When did a new strategy leave you motivated, enthusiastic and energised?

How long since you felt that bubble of pride as you saw your company name printed on a new piece of marketing collateral?

If it’s been a while, it’s time to fall in love with your marketing again.

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Marketing run out of steam?

Five ways to stop your marketing from running out of steam

By | Design, Marketing

We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!

But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!

Before long, the whole thing grinds to a halt.

There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.

So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?

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