A global pandemic can certainly be considered an uncertain time. And as the initial lockdown eases for many businesses, how should you adapt your marketing? In uncertain times, can you go back to your usual marketing strategy or do your clients need something different? We’ve outlined some suggestions below for marketing in uncertain times.
We can’t ignore our new normal. And it would be naïve to think things will go back to how they were overnight. To keep your business going (and hopefully growing), it’s time to adapt. This might mean changing your marketing strategy. Is it a reflection of the current landscape?
You might reason that time spent on marketing is wasted time at the moment. But marketing is essential to understand what clients want, how you can provide it and how to shout about the fact you’re doing it. Read More
As we’re at home much more than we used to be, we are increasingly accessing information online. So, optimising your website for mobile devices is more important than ever to maintain user interaction. And with Brits spending on average, 2 hours and 34 minutes online on their smartphones every day, it makes good business sense even after a global pandemic (source ONS).
We work hard to get under the skin of your company and having the time to get to know you is important to us. However, after meeting Redbrooks’ new Managing Director on the 12 December 2019, we delivered a rebrand, new photography and a new website in just eight weeks.
Since it was created in 2017, Southend Care has delivered outstanding care and support services to many of the most vulnerable citizens in Southend-on-Sea.
From residential care and supported living to complex reablement and day services, the company – which is wholly owned by Southend Borough Council – has a vision to be the first organisation people local turn to for care and support services. Read More
“Determine who you are and what your brand is, and what you’re not. The rest is just a lot of noise.” So said Geoffrey Zakarian, chef-turned-restaurateur-turned-TV-host.
There’s some truth in what he says. Getting your brand right is an essential foundation for your whole marketing strategy – but how do you ‘get it right’? What is your brand? What should it achieve? And what does yours say about your business at this point in time?
If you’ve not spent much time thinking about your brand recently (in amongst everything else on your to-do list!), take this blogpost as a little nudge to do so. We’ll talk you through it step by step, and in a few minutes’ time, you’ll know whether your brand is working for you, against you, or just not doing much at all!
Garda’s team write editorial features and advertising content that really tell the story of your brand. We add value to your business by copywriting, finding images, and creating artwork. What’s more, we really get to the heart of your company by telling the stories that matter to you.
TWO Services commercial cleaning company is just one of our clients that have several high-profile articles in trade magazines.
In addition, PR and advertising will build your company’s reputation, attract customers, and even new employees.
Are you telling your business’ story? Contact us to find out how we can help.
Want to build your business on strong foundations?
Garda loves to work with start-up businesses to get branding, websites and image right from the start.
That’s why we were excited to work with The Rose Partnership to create a brand that reflected their mission to help families choose the best school for their children. Read More
Let’s face it, the first thing potential customers do during the buying process, is to check out a company’s website design. Even if you don’t sell your services online, your website is your shop window. With just a few seconds to make a good impression, how do you feel about yours? Does it fill you with horror and give you nightmares? Do you get chills just looking at it? Read More
The number of potential marketing strategy methods for your business seems endless, each one a golden opportunity to develop great relationships with your customers. However, without a joined-up approach, you risk the opposite: confusing them or, even worse, alienating them!
So what do we mean by a joined-up marketing strategy? Well, put simply, it’s ensuring that every element of your marketing ties together and works to achieve the same goal. It’s about visual and tonal consistency to reinforce your overall brand. And it’s about avoiding a ‘patchwork’ approach – such as putting all your efforts into social media one month, only to drop it the next.
