Optimising your website for mobile devices

By 20th April 2020 Design, Marketing, News, Print

As we’re at home much more than we used to be, we are increasingly accessing information online. So, optimising your website for mobile devices is more important than ever to maintain user interaction. And with Brits spending on average, 2 hours and 34 minutes online on their smartphones every day, it makes good business sense even after a global pandemic (source ONS).

Optimising your website for mobile devices is certainly about improving user experience, but it can also help improve your search engine rankings. So, how do you optimise your website for mobile devices?

Here are five top tips to make your website mobile friendly:

  • Make sure the text is big enough to read on a mobile phone. You may have to change the font or re-write sections so they’re not too long.
  • Look at the images too. Have they been cropped effectively for a small screen?
  • Simplify the navigation so it’s easy to click and read, without having to zoom in. Avoid too many buttons and make sure the buttons you do have are spaced out to avoid the frustration of users clicking the wrong button.
  • Use a responsive design, which changes to fit the screen it’s being viewed on; mobile, tablet or computer screen.
  • Make your call-to-action button visible as users navigate the site. Whether it’s contact us, subscribe, free quote etc, it should be easy to spot.

To get the most from your website it’s worth getting an expert opinion. Think about your budget, your needs as a business and how your customers and clients use your website.