We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!
But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!
Before long, the whole thing grinds to a halt.
There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.
So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?
1. Start with a plan
We’ve said it before, and we’ll say it again. If you have a plan to begin with, it’s easier to see where an idea sits in the grand scheme of things (or if it belongs there in the first place). What’s more, a plan keeps you focused on the journey ahead and keeps your feet to the fire.
2. Set goals and track your progress
If you have a destination on the horizon, you’re much less likely to lose direction on the way. Set clear, achievable marketing goals (if you’re not sure how to do this, we’ve written a blog post to help you!). Even better, keep a tab on your progress – it helps you stay motivated to hit those targets.
3. Choose marketing activities you enjoy
If you have no interest in social media but get excited at the thought of an email campaign, guess which one you’re more likely to succeed at? As any business owner will tell you, when the going gets tough, it’s your passion that keeps you going – and the same applies to your marketing. By undertaking activities that genuinely interest or excite you, you’re more likely to see them through to the end.
4. Schedule a weekly slot to spend time on your marketing
We don’t need to tell you how busy things get when you run a business, or how quickly those weeks fly by without you even noticing them. Schedule a regular slot in your diary each week to work on your marketing plans – whether that’s designing them, implementing them or reviewing them – for a consistent and more achievable approach.
5. Be patient
Rome wasn’t built in a day, so don’t mistake a low response for a lack of impact. Your clients need to see a marketing message from you seven times before they’re prompted to act, so don’t give up halfway through. Sometimes marketing is a slow burn – keep going to build upon your good work so far!
Alternatively, you can always hand your marketing ideas over to us! When your time is spread too thinly or you’ve simply run out of energy, we’ll be on hand to see your plans through to the end.
However you approach your next marketing idea, bear this post in mind to help keep that train rolling right to the end of its journey. And if the going gets tough, we’re always ready to join you for the ride!