The power of tangible marketing

By 16th November 2017 Design, Marketing

In an age when customer engagement seems to be focused in the digital realm, it’s easy to forget some of those time-honoured techniques that can do wonders for our business – like tangible takeaways!

Don’t you just love it when you get that unexpected freebie from a business? Or that really useful gadget to keep on your desk for emergencies? And the chances are, if you love it happening to you, your customers will love it too.

Pens, USB sticks, diaries, calendars, notepads, bottle openers, appointment cards – whatever it is, tangible communication cuts through the digital noise. Here’s why:

Tactile = memorable

When a customer receives something useful to handle and use, you’re giving them a subliminal reminder of your existence every time they reach for it. Whether it’s your brand name or simply your logo that features on the product, it’s an easy way to keep your business at the forefront of their minds – the marketing dream!

It shows you care

Sending your customers the occasional gift is the perfect way to show how much you value them. It reminds them you’re thinking of them, but also shows them you’re willing to invest time, effort and money into that relationship. That’s rare in this digital age.

Boosted brand recognition

Getting your name and logo out there, whether it’s on pencils or paperweights, builds your brand recognition among your target market. Statistics suggest we need contact with a brand or business seven times before doing business with them, so why not make one of those times more memorable with some customised giveaways?

Low cost, high impact

As many of these common items cost very little to produce in high quantity, this strategy is a great investment for businesses wondering how best to spend their limited marketing budgets. So if you want to get your name out to lots of potential customers, but don’t have the money for big-budget advertising campaigns, branded gifts could be the ideal answer.

What’s more, the figures support this information. Over 50% of people view a company in a more positive light when they receive a promotional product from them. And on top of that, nearly 50% of those surveyed use such products on a daily basis.

In short, tangible marketing increases your chances of your brand becoming a part of your customers’ daily lives – whether they know it or not. And that increases your chance of doing business with them!

So which items could we produce to make your business stand out from the crowd? Get in touch with us today to discuss how we can make your customers’ heads turn – and your business more memorable!