The Client

The King John School

The Purpose

To create an engaging prospectus to advertise the school’s Sixth Form.

The Aims

To encourage new students to apply and to retain talented students from current cohort

To help The King John School to stand out against its competitors

The background

As an ‘Outstanding’ oversubscribed school, The King John School already had an excellent local reputation when we started working together.

However, we were drafted in for something very specific – to help grow the number of applications to the school’s Sixth Form. After all, in the face of fierce competition from other local schools, The King John School wanted to attract even more talented new students for A Level study, while keeping its ablest students on after Year 11.

We began by looking at the Sixth Form prospectus, and soon realised it needed a complete overhaul to present the school at its very best. So that’s exactly what we did, with our expert and diverse team handling every element of the project.

The Process

Step 1: We undertook a benchmarking exercise to compare King John’s prospectus with its competitors’ prospectuses, identifying strengths and areas for improvement.

Step 2: We produced a report to the head teacher, offering content recommendations and a pagination plan.

Step 3: Our photographer visited the school to capture high-quality, natural photographs to present the school community and facilities in the very best light.

Step 4: The school provided its own copy, which our copywriter edited to improve readability and enhance the design.

Step 5: Our designer developed a final proof, incorporating images, copy and brand colours for the school’s approval.

Step 7: The final design was sent to print, with the brand new prospectuses delivered to the school ready to attract a new cohort of students.

Step 8: We created consistent ancillary documents, including a 40-page courses guide which was printed, collated and delivered, ready to hand out alongside the prospectus.

By starting again from scratch, we ensured that every element of the school’s new prospectus served a purpose – whether that was to attract more students or to stand out against competitor schools. The result? The King John School now has a Sixth Form prospectus that truly wins top marks.