Marketing run out of steam?

Five ways to stop your marketing from running out of steam

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We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!

But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!

Before long, the whole thing grinds to a halt.

There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.

So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?

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Winning Ways

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As an agency we proactively look for opportunities to showcase clients in new ways. So we are delighted that long term fit-out client Brown & Carroll, were recently crowned a Top 100 Apprentice Employer in the prestigious National Apprenticeship Service awards. Read More

Sliding doors

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Small details can have much larger ramifications, as the film Sliding Doors once depicted. Local made-to-measure sliding wardrobe company, Cosmos Bedrooms knows this only too well, but needed to get the message across, in a fit for purpose new website. Read More

Why we can all learn something from the Black Farmer

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Why we can all learn something from the Black Farmer

A few weeks ago, I was checking stuff out on my phone during a TV ad break, like we all do. Suddenly, something made me stop scrolling and give my undivided attention to the TV. I was intrigued by what I was seeing and hearing. Although not immediately apparent, I was watching the first TV screening of an advert for gluten free, RSPCA Assured sausages, from independent producer The Black Farmer.

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Making that extra mile count

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At Garda we pride ourselves on working hard to understand our clients and their commercial challenges. We believe that in order to produce our best work and help our clients succeed, we must immerse ourselves in their world. So we were recently delighted to receive a glowing testimonial from Tekne’s MD, Edd Sevestre, validating our approach and the resulting website we produced for them.

“We approached several companies but it was Garda who impressed us the most. They travelled miles to see us and spent hours talking to our workers to better understand our business.

Garda were very patient with us, guided through every stage, understood what we needed and were able to translate it into a polished and professional website. They certainly went the extra mile.

Our website is very successful in attracting new enquiries and we cannot thank the team enough. ’

We now print Tekne’s brochures and continue to help them win new business. It just goes to show the value of taking the time to listen and understand the realities of each client’s situation. Does your agency go the extra mile for you?

If a job’s worth doing…

By | News, Web | No Comments’s worth doing well. So thought the MD of fit out firm Tekne, one of the UK’s leading specialist joinery firms. Disappointed with the outcome of his recently redesigned website, and prepared to go back to the drawing board, he contacted Garda after admiring a website that we had produced for a similar business.

We proceeded to do what we do best by producing a key message audit that helped us get to the heart of what was important and special about Tekne and their work with some very high profile clients. Read More

Crafted with care

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A picture is worth a thousand words and in the case of Brown & Carroll Living, the best way to showcase their incredible craftsmanship to clients, was to create dedicated Project Profiles. We designed these 4-page A4 inserts to summarise the pertinent details, keeping the copy brief and letting the stunning images of world class, premium residential interiors take centre stage. Ranging from opulent, aristocratic penthouses, to the enduring legacy of retrofitting the 2012 Athlete’s Village, Brown & Carroll Living have an impressive body of work to draw from. Read More