Category

Design

Is your marketing joined up?

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The number of potential marketing methods for your business seems endless, each one a golden opportunity to develop great relationships with your customers. However, without a joined-up approach, you risk the opposite: confusing them or, even worse, alienating them!

So what do we mean by joined-up marketing? Well, put simply, it’s ensuring that every element of your marketing ties together and works to achieve the same goal. It’s about visual and tonal consistency to reinforce your overall brand. And it’s about avoiding a ‘patchwork’ approach – such as putting all your efforts into social media one month, only to drop it the next.

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Successful Encore for Take the Stage

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On July 8th dance and performing arts schools from across Essex, took part in the second fantastic show from Take the Stage, held at the Cliffs Pavilion.

Garda were delighted to have played a part in making this a success by providing a full package of promotional marketing, encompassing branding, website, advertising, social media, stationery and the event programme.

This showcase for young performers has quickly become a highly anticipated annual event, with the next one already booked to take place on Sunday 7th July 2019. We look forward to continuing to work with Take the Stage to ensure another sell-out show.

Four steps to a great website

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However you feel about the digital revolution, one thing’s for sure: every business needs a website.

Not only do customers expect you to have an online presence, your website is an invaluable tool for communicating who you are and what you do. It’s where you can showcase your best work and encourage prospects to contact you. But how do you go about it?

To help, we’ve boiled the process down to four simple steps, so you know everything that goes into a great website!

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Got the marketing ideas but not the skills to deliver?

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Like a car without any petrol or bacon butty without any sauce, even the smallest marketing idea isn’t going to get anywhere without the skills to set it in motion.

At Garda, we work with a number of fantastic clients who come to us with absolutely brilliant marketing ideas but don’t have the skills to deliver them.

After all, not all businesses have the luxury of their own internal marketing department, complete with experienced marketers, designers, photographers and copywriters. This leaves many business owners with inspired marketing ideas, but at a loss as to how to implement them! Read More

Reset your marketing mind set and find your spark again

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Time for honesty now. When was the last time you felt excited about your company’s marketing?

When did a new strategy leave you motivated, enthusiastic and energised?

How long since you felt that bubble of pride as you saw your company name printed on a new piece of marketing collateral?

If it’s been a while, it’s time to fall in love with your marketing again.

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Marketing run out of steam?

Five ways to stop your marketing from running out of steam

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We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!

But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!

Before long, the whole thing grinds to a halt.

There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.

So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?

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business headache

Is marketing your business a headache?

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Is marketing your business a headache?

Imagine the scenario. You get to your desk and check your diary to see what the day has in store for you.

Then you see it.

‘Marketing brainstorm’ blocked into the whole day – a bright idea you had eight months ago when you knew you had to plan something in, when you were feeling excited about new business ideas, and when you hoped you might feel inspired eight months down the line to spend some time on your marketing!

How do you feel? Excited? Raring to go? Or doubtful, resentful and wishing you could spend the day doing anything but marketing?

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Do you practise ‘as and when’ marketing?

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How do you go about your marketing? Do you have a dedicated marketing strategy, planned and executed across the year?

Or do you practise ‘as and when’ marketing – implementing the odd campaign when you need it, or when you have the chance, time or inclination to do so?

If you fall into the second category, you’re certainly not alone. Many businesses just like yours take those snap chances to implement their marketing as and when they can, or as and when they want to. Read More

The power of tangible marketing

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In an age when customer engagement seems to be focused in the digital realm, it’s easy to forget some of those time-honoured techniques that can do wonders for our business – like tangible takeaways!

Don’t you just love it when you get that unexpected freebie from a business? Or that really useful gadget to keep on your desk for emergencies? And the chances are, if you love it happening to you, your customers will love it too. Read More