We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!
But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!
Before long, the whole thing grinds to a halt.
There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.
So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?