The power of tangible marketing

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In an age when customer engagement seems to be focused in the digital realm, it’s easy to forget some of those time-honoured techniques that can do wonders for our business – like tangible takeaways!

Don’t you just love it when you get that unexpected freebie from a business? Or that really useful gadget to keep on your desk for emergencies? And the chances are, if you love it happening to you, your customers will love it too. Read More

The benefits of consistent marketing

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Consistency is Key

Marketing is rather like painting the Forth Bridge, isn’t it? Just when you think you’re done, there’s more to do!

The thing is, just like those persistent painters who keep plugging away with their paintbrushes, you must do the very same when it comes to marketing your business. After all, how bad would the Forth Bridge look otherwise? And how effective would your marketing be if you weren’t consistent? Read More

Does your business suffer from these four problems?

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Take a look at these signs below… If any sound familiar, a marketing review may be for you:

  • You have a website, but it doesn’t show your business at its best
  • You struggle winning tenders, even though your company could deliver the goods
  • Your branding was on trend once, but now looks outdated compared to your competitors’
  • You know there are inconsistencies across your marketing, but you don’t have the time to review them yourself Read More

Five reasons why good copy is so important

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“Bad writing slows things down; good writing speeds them up,” according to Kenneth Roman. And, as the former CEO of world-famous ad agency Ogilvy & Mather, he should know. Your copy really is fundamental in deciding whether your marketing efforts pay off or are just a waste of time.

Unfortunately, however, the crucial words are too easily forgotten.

So why is good copy important? Read More

Why genuine photography wins over stock imagery – every time

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A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t?

Before going further, this isn’t a post to deride the quality of stock images out there. There are thousands of beautifully styled online images by talented photographers, so it’s little wonder many businesses use them as a quick, cheap route to visual branding.

However, this post might make you think twice about the impact of those images, and whether you should be using them at all – especially when compared with the far better results you’d get with genuine photography.

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What’s your next marketing objective?

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There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind.

However, with all the other targets and goals you cope with on a day-to-day basis, sometimes it’s easy to forget about your marketing objectives. Before you know it, you’re implementing marketing strategies blindly – yet all you’re doing is wasting valuable time and money!

So when was the last time you actively considered your marketing objectives? Maybe you have them outlined in your marketing plan, but haven’t thought about them recently. If that’s the case, use this blog post as a reminder to dust them off and refresh your memory!

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Marketing agencies: Probably more affordable than you think!

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There’s a problem with the term ‘marketing agency’ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing the option by without a second glance.

But here’s a question: have you actually ever researched how much a marketing agency costs?

Now, in an ideal world, we’d all have infinite funds for marketing, knowing we could spend endlessly yet still have some new strategy to try. However, as far as we’re aware, no business is quite this lucky (and if they are, we want to know their secret!).   Read More