If you’re marketing your own company, you’re not alone; hundreds of businesses take on the responsibility of managing their own marketing to cut costs. But did you know that marketing your own company could actually be costing instead of saving you money? Here’s why:
There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind.
However, with all the other targets and goals you cope with on a day-to-day basis, sometimes it’s easy to forget about your marketing objectives. Before you know it, you’re implementing marketing strategies blindly – yet all you’re doing is wasting valuable time and money!
So when was the last time you actively considered your marketing objectives? Maybe you have them outlined in your marketing plan, but haven’t thought about them recently. If that’s the case, use this blog post as a reminder to dust them off and refresh your memory!
There’s a problem with the term ‘marketing agency’ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing the option by without a second glance.
But here’s a question: have you actually ever researched how much a marketing agency costs?
Now, in an ideal world, we’d all have infinite funds for marketing, knowing we could spend endlessly yet still have some new strategy to try. However, as far as we’re aware, no business is quite this lucky (and if they are, we want to know their secret!). Read More
Setting effective marketing objectives is one of the most beneficial things you can do for your business. When they’re done right, marketing objectives can help you:
- Achieve your business goals
- Avoid a ‘scattergun approach’ to marketing
- Save your most precious resources – time and money.
Read our five step guide to how to set your marketing objectives.
We hear a lot of talk about ‘the power of branding’. You might even start thinking about your favourite brands when you hear that term, from global players to companies a little closer to home.
But is branding important to your business? The simple answer is, “It should be.” Read More
You? Or your biggest competitor?
It’s really gutting, isn’t it, when you put in all that time and hard work to win a big project or an important order – only to lose out at the last moment.
Sometimes the winning margin can be so small. It might simply be down to how you present your business, or the way potential customers see you.
It doesn’t have to be like that. We’ve helped businesses like yours to change the way they’re seen. A vehicle salvage company is now winning new contracts through a more professional look. A 50 year old construction business is turning solid new business enquiries into orders.
If you’d like some of that, give us a call. We’ll listen. We’ll ask some hard questions. We’ll help with your strategic thinking or marketing plan. We’ll bring you fresh ideas – whether it’s for website design, print, presentations, or e-shots like this one.
Get in touch on 01702 343203. We can help you win.
Businesses are costly things. It’s understandable that after putting your life’s savings, a lot of sweat and maybe a few tears into your new venture, you might be tempted to scrimp on the marketing and design, or put it on the ‘List Of Things To Do When We’re A Bit More Established.’ At Garda, we understand that for smaller companies, the idea of shelling out for a marketing agency can seem daunting; an unnecessary overhead that could be better spent elsewhere. Read More
Video. It is something that we have been thinking about a lot lately. (Although to those who remember them, it’s ironic that something so current should still be using that word, when traditional VHS cassettes became obsolete years ago!)