Five reasons why good copy is so important

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“Bad writing slows things down; good writing speeds them up,” according to Kenneth Roman. And, as the former CEO of world-famous ad agency Ogilvy & Mather, he should know. Your copy really is fundamental in deciding whether your marketing efforts pay off or are just a waste of time.

Unfortunately, however, the crucial words are too easily forgotten.

So why is good copy important? Read More

Why genuine photography wins over stock imagery – every time

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A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t?

Before going further, this isn’t a post to deride the quality of stock images out there. There are thousands of beautifully styled online images by talented photographers, so it’s little wonder many businesses use them as a quick, cheap route to visual branding.

However, this post might make you think twice about the impact of those images, and whether you should be using them at all – especially when compared with the far better results you’d get with genuine photography.

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What’s your next marketing objective?

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There’s no point having a plan unless you know where you’re going – which is why you always need your next marketing objective in mind.

However, with all the other targets and goals you cope with on a day-to-day basis, sometimes it’s easy to forget about your marketing objectives. Before you know it, you’re implementing marketing strategies blindly – yet all you’re doing is wasting valuable time and money!

So when was the last time you actively considered your marketing objectives? Maybe you have them outlined in your marketing plan, but haven’t thought about them recently. If that’s the case, use this blog post as a reminder to dust them off and refresh your memory!

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Marketing agencies: Probably more affordable than you think!

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There’s a problem with the term ‘marketing agency’ – it sounds expensive! Too often, we assume agencies are simply the privilege of high-end firms with unlimited budgets, passing the option by without a second glance.

But here’s a question: have you actually ever researched how much a marketing agency costs?

Now, in an ideal world, we’d all have infinite funds for marketing, knowing we could spend endlessly yet still have some new strategy to try. However, as far as we’re aware, no business is quite this lucky (and if they are, we want to know their secret!).   Read More

The Power of Branding

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We hear a lot of talk about ‘the power of branding’. You might even start thinking about your favourite brands when you hear that term, from global players to companies a little closer to home.

But is branding important to your business? The simple answer is, “It should be.” Read More

And the winner is…

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You? Or your biggest competitor?

It’s really gutting, isn’t it, when you put in all that time and hard work to win a big project or an important order – only to lose out at the last moment.

Sometimes the winning margin can be so small. It might simply be down to how you present your business, or the way potential customers see you.

It doesn’t have to be like that. We’ve helped businesses like yours to change the way they’re seen. A vehicle salvage company is now winning new contracts through a more professional look. A 50 year old construction business is turning solid new business enquiries into orders.

If you’d like some of that, give us a call. We’ll listen. We’ll ask some hard questions. We’ll help with your strategic thinking or marketing plan. We’ll bring you fresh ideas – whether it’s for website design, print, presentations, or e-shots like this one.

Get in touch on 01702 343203. We can help you win.