All Posts By

Faye Bailey

Marketing run out of steam?

Five ways to stop your marketing from running out of steam

By | Design, Marketing, News | No Comments

We’ve all been there. We’ve jumped aboard the train of that new marketing idea, whooping and cheering as we pull out of the station. The first leg of the journey goes well…surely this is the best marketing idea anyone’s ever had!

But after a while, things start to get a little tedious. Maybe this idea wasn’t all it was cracked up to be. Are we sure it’s heading in the right direction? You never know, there could be a better train leaving from a different platform!

Before long, the whole thing grinds to a halt.

There it is – the sound of yet another great marketing strategy running out of steam, followed by sighs of resignation and frustration.

So how do you stop your marketing plans from going the way of so many before them and ending up on the scrapheap of half-baked ideas?

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business headache

Is marketing your business a headache?

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Is marketing your business a headache?

Imagine the scenario. You get to your desk and check your diary to see what the day has in store for you.

Then you see it.

‘Marketing brainstorm’ blocked into the whole day – a bright idea you had eight months ago when you knew you had to plan something in, when you were feeling excited about new business ideas, and when you hoped you might feel inspired eight months down the line to spend some time on your marketing!

How do you feel? Excited? Raring to go? Or doubtful, resentful and wishing you could spend the day doing anything but marketing?

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Do you practise ‘as and when’ marketing?

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How do you go about your marketing? Do you have a dedicated marketing strategy, planned and executed across the year?

Or do you practise ‘as and when’ marketing – implementing the odd campaign when you need it, or when you have the chance, time or inclination to do so?

If you fall into the second category, you’re certainly not alone. Many businesses just like yours take those snap chances to implement their marketing as and when they can, or as and when they want to. Read More

The power of tangible marketing

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In an age when customer engagement seems to be focused in the digital realm, it’s easy to forget some of those time-honoured techniques that can do wonders for our business – like tangible takeaways!

Don’t you just love it when you get that unexpected freebie from a business? Or that really useful gadget to keep on your desk for emergencies? And the chances are, if you love it happening to you, your customers will love it too. Read More

Consistent marketing

The benefits of consistent marketing

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Consistency is Key

Consistent marketing is rather like painting the Forth Bridge, isn’t it? Just when you think you’re done, there’s more to do!

The thing is, just like those persistent painters who keep plugging away with their paintbrushes, you must do the very same when it comes to marketing your business. After all, how bad would the Forth Bridge look otherwise? And how effective would your marketing be if you weren’t consistent? Read More

Marketing Review

Does your business suffer from these four problems?

By | Design, Marketing | No Comments

Take a look at these signs below… If any sound familiar, a marketing review may be for you:

  • You have a website, but it doesn’t show your business at its best
  • You struggle winning tenders, even though your company could deliver the goods
  • Your branding was on trend once, but now looks outdated compared to your competitors’
  • You know there are inconsistencies across your marketing, but you don’t have the time to review them yourself Read More
Importance of copy writing

Five reasons why good copy is so important

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“Bad copy writing slows things down; good writing speeds them up,” according to Kenneth Roman. And, as the former CEO of world-famous ad agency Ogilvy & Mather, he should know. Your copy writing really is fundamental in deciding whether your marketing efforts pay off or are just a waste of time.

Unfortunately, however, the crucial words are too easily forgotten.

So why is good copy writing important? Read More

Genuine photography wins over stock imagery

Why genuine photography wins over stock imagery – every time

By | Design, Marketing | No Comments

A picture tells a thousand words – but what does genuine photography say about your business that stock imagery can’t?

Before going further, this isn’t a post to deride the quality of stock images out there. There are thousands of beautifully styled online images by talented photographers, so it’s little wonder many businesses use them as a quick, cheap route to visual branding.

However, this post might make you think twice about the impact of those images, and whether you should be using them at all – especially when compared with the far better results you’d get with genuine photography.

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